Between The Beams

Case Study: Supporting the Week, Not Interrupting It
Case Study: Supporting the Week, Not Interrupting It
A case study featuring three timed gifts designed to support a working parent through a busy week at home. Read more...
Moments, Signals and the Work Beneath the Ribbon
Moments, Signals and the Work Beneath the Ribbon
Most companies think about gifting in terms of moments. The obvious ones. Onboarding. A holiday. A milestone. A renewal conversation that needs a little extra warmth. Those moments matter. They... Read more...
What's in a name?
What's in a name?
There’s something about the word beacon that feels steady. I didn’t land on the name Second Beacon because it sounded strategic or sharp or impressive in a pitch deck. I... Read more...
The Relationship Intelligence Loop
The Relationship Intelligence Loop
I built something a while ago that I jokingly called the Relationship Intelligence Loop, and the name stuck. It sounds bigger and more technical than it really is. In reality,... Read more...